To provide our service; We require some of your basic personal information so our services work as you would expect, for example, delivering written correspondence to your correct address, providing access to our digital content, notifying you of changes to our services and dealing with customer services queries. We may record customer calls for monitoring and training purposes.
To improve and maintain performance; In order to provide you with the best possible user experience, we need to make sure that our products and services work as they should. Using personal information helps us understand how our customers use our Sites so we can make improvements. This includes testing proposed developments on our Sites, reaching out to our customers with market research surveys and hosting subscriber focus groups.
To bill our customers; We, along with our authorised payments processors, securely process your payment information to take payments, give refunds and to detect and prevent fraudulent activity. We will also update your payment information in the event that a payment is unsuccessful. You can manage your payment information at any time by contacting customer services.
To monitor compliance with our policies and terms; We monitor for breaches of our terms and conditions and copyright policies. For example, we reserve the right to inform the subscription holder if, through use of a group subscription, you are using our content in breach of the terms and conditions or copyright policies of our Sites. We also monitor activity on our Sites to detect and prevent invalid or fraudulent traffic.
To personalise our products and services; We improve your experience of our products and services by personalising parts of our Sites and apps with the information you give us and what we learn about you. This includes showing you articles you may be interested in and recommending emails you may wish to sign up to. Where our Sites have such functionality, you can manage elements of personalisation in your customer support account.
To communicate product changes and offers; We want you to get the most out of our products and services, including showcasing our latest content and newsletters. We will contact you with carefully-curated Fern Software offers and promotions, exclusive event invitations and feature announcements. For example, if there are no updates on topics you follow on our website, we will send you articles on other topics that we think you might be interested in. You are able to change your preferences at any time through your account or by contacting customer services. We also personalise our communications for strategic purposes.
Recruitment; If you apply for a role via one of our Sites, we will process your information in order to facilitate the application process.